KomenWatch

Title: How To Destroy A Reputation In Less Than A Week: Komen And Planned Parenthood

Author: Davia Temin

Publication: Forbes

Publication Date:  February 3, 2012

“In one of the more bizarre series of actions I have ever witnessed as a crisis manager, Susan G. Komen for the Cure completely compromised its sterling reputation by first caving in to one set of political pressures, and then another. And in the process, they left us all wondering who these people really are, and what they stand for.

Although, in their somewhat grudging apology issued on Friday, February 3 requesting that “everyone who has participated in this conversation…help us move past this issue,” they clearly want to put the past week behind them, it will never happen. At least not for a good, long time.

I bet the folks at Komen wish they could have a do-over. Or that in true Groundhog Day movie fashion, they could replay the week over and over again until they got it right.

Reputational suicide is not too extreme to call it.”

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